Plugins24 http://plugins24.com Internet Marketing, SEO and WordPress Tips! Mon, 17 Mar 2014 22:47:22 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.3 How to build a private blog network? http://plugins24.com/build-private-blog-network/ http://plugins24.com/build-private-blog-network/#respond Wed, 12 Feb 2014 22:36:41 +0000 http://plugins24.com/?p=69 This question recently seems to pop up all over the web. Only few months ago this was known as a shady grey or black hat tactic only SEO professionals confirmed to do, now it is a widely supported link building method. Private blog networks are as old as SEO, but in fact they have evolved. […]

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This question recently seems to pop up all over the web. Only few months ago this was known as a shady grey or black hat tactic only SEO professionals confirmed to do, now it is a widely supported link building method. Private blog networks are as old as SEO, but in fact they have evolved. Although they can bring huge ranking improvements and great benefits like having high Domain Authority, high PR, strong backlinks and so on it’s risky to use them.

Maybe you are one of those guys that bought these kind of links in the past and now you kinda lost everything because SAPE (a very famous russian blog network), Anglo Rank and many otheres got deindexed by Google lately. It’s still possible to buy blog network links or outsource the building of the blogs, but it’s always best to learn how to do it yourself. Although I started my own small PBN I am no expert by all means. So I just decided to create this post as an ultimate resource for those seeking answers.

Private Blog Network Lessons

Here is my resource list of links that teach you how you can build a private blog network on your own. Learn directly from people like Spencer Haws, Haydn Miamoto and Jon Haver!

Here’s a short post from old school master Barry Schwartz over at search engine land where he analyzes a Matt Cutts speach on link networks. It’s a quick read but worth a look and you can learn if it’s agood idea to nofollow links or not:

Okay, I guess now you want to learn how to really do all this magic SEO stuff and start building your own blog spider-web. The best place to start is a Jon Havers blog where he published a multi thousand words guide on exactly this topic:

Look around Jons site and you will find even more tips on this topic. He even offers a service to build your PBN for you!

Many of you will know Spencer Haws from over at nichepursuits.com where he teaches how to become a successful entrepreneur while building niche sites (mainly adsense and Amazon sites). And one of his main strategies to ranks these small authority sites is a private blog network. He partnered up with  Hayden Miyamoto and is now selling links on a PBN – so if you have the money you could take advantage of this.

If you don’t want to spend that much money just check out this post and webinar replay where Spencer and Hayden tell a lot of great things you should consider while building such a niche network.

Hayden Miyamoto is one of the top experts when it comes to finding and using expired domains, he has done SEO for several years now. On his blog he has a whole category dedicated to this topic! Check it out here:

Another great guide on this topic is the one from Lewis Ogden on cloudincome.com, because it’s really epic. And that’s not all he shows you which free/ paid tools you can use, everything with screenshots and a big plus: the guide has been updated as Google updates were enrolled. So take a look:

Now we come to Tung Tran who is “da man” when it comes to amazon niche sites. He built, ranked and sold a dumbbell niche site in only few months and sold it for $10.000 last year. Pretty impressive, hmm? This is his take on privat blog networks:

Okay, if you have been around in the blogging scene for some time you’ll know there’s lots of hype around in the IM space. One man really knows how to hype, but he can always back up his claims. He rans a million dollar SEO business and a VERY successful SEO blog at source-wave.com. The guy I’m talking about is Alex Becker of course and here are his tips:

I know some of you already will be asking: Do I have to do all this boring work on my own or is there a way to automate this? And yes, there is. A tool called Rankwyz might help. Jacob King wrote a detailed review and tutorial on this one:

Another short guide I found was the one on enormoney.com where you get some tips how to do it quick and easy. This is no detailed step-by-step plan, more of a get motivation or I’ll kick your ass post ;-) Check it out here:

Okay we’ve got reached nearly thousand words on this post and I think this is enough information for one evening. Just find your way through all this great guides and I’m sure you will learn how to setup your private blog network. If you know more great guides that must be included in this thread feel free to cantact me and I’ll add it. This could be your own or someone elses, but must meet the quality standard of the other guides.

If you liked this post and found it helpful I would love to see you share it on social media like Facebook and Twitter!

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Lazy Link Building SEO Case Study http://plugins24.com/lazy-link-building-seo-case-study/ http://plugins24.com/lazy-link-building-seo-case-study/#respond Thu, 23 Jan 2014 08:24:45 +0000 http://plugins24.com/?p=62 Recently I discovered loads of niche site case studies all over the net. Everybody is talking about Niche Sites, Amazon Affiliate Programm, layered link building and last but not least PBNs which stays for Private Blog Network. I’ve never been that good at SEO and especially link building because I’m a lazy Dude. So what […]

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Recently I discovered loads of niche site case studies all over the net. Everybody is talking about Niche Sites, Amazon Affiliate Programm, layered link building and last but not least PBNs which stays for Private Blog Network. I’ve never been that good at SEO and especially link building because I’m a lazy Dude. So what can I do? There’s still my day job and I know I can’t cut off even more family time to speed up link building for my niche sites.

That’s why I decided to test out how I can reduce the amount of time for link building while still get the rankings my sites deserve to make money. So far there are several methods I already tested with more or less success and I will share them below. Keep reading till the end to know what my actual case study is (like I announced in the title!) ;-)

Lazy Link Building – Still Effective?

Back in the good ol’ days there was a way you could rank a niche site alone with a handful of Fiverr Gigs. This wouldn’t be possible today or you would need to know exactly what Gigs to use, how many of them and in which order. I don’t know…

This means we have to come up with another solution. And here’s my try:

1. Paid SEO Services – How to find a good one?

For one of my niche sites I recently decided to go with paid links only. But how do you find a reliable SEO provider? My suggestion is to head over to either the WarriorForum or search at BlackHatWorld. There are plenty of Link builders out there, but most of them are useless.

Choose wisely and read all of the reviews before you give it a try. I bought one Service for a one time fee of about $125.00 and it got me decent rankings on Yahoo and Bing but next to nothing in Google. It was a mixture of social signals, Web2.0 blogs and some higher PR links with a second tier of spam comments. I didn’t get penalized so it was still worth a try.

After that I purchased 90 spun articles on high PR pages over at the WarriorForum and these wwere drip-fed over ten days. Got me another ranking boost and many of my keywords are now on the second page of Google.

Let’s see what I find next, I will keep you updated!

2. Private Blog Networks

From my experience these links are great and they will work as long as Google doesn’t detect your network. So if you can afford it get a service like RankHero from Spencer at NichePursuits.com or something similar. The other (and cheaper) method involves more work, but can be even more effective. I’m talking about your own PBN, so learn how to do it on Jon’s Blog and make it right now. I haven’t built my own network yet due to the fact that I’m not able to decide which niche to dive into.

What I wanna do is have a PBN that can be used for several niche sites, this way I don’t have to build a new PBN every time I start a new niche site. That’s hard to do if you are a product focussed Amazon Affiliate marketer like I am, so I’m still thinking about it. Wether I should dive into the Computer/ Tech market or not for example. If I do there are loads of products at a reasonable price available, but Amazon only pays 4% comission on these Items… other niches would be even harder to tackle. For example the Fitness niche is a nice one and probably you could combine it with the diet niche or healthy eating, but I have never worked in this niche before and don’t know much about it.

3. 301 Redirects (Case Study)

Recently I saw Jon Havers project paymystudentloans.com and decided to go for the loan niche with one of my sites. I bought a nice domain and set up some content with CPA offers. So far it gets about 20 visits a day (according to Awstats) and I didn’t do any SEO. It made a whopping $8.90 through Peerfly that’s all.

For this reason I thought I would need some rankings to make more sales/conversions, but I’m a lazy guy. That’s why I had the idea of redirecting some quality domains to the site instead of building out a PBN. I bought four domains with high Page Authority, clean history and so on and redirected all of them to my brand new loan niche site. This was done about two days ago and I can’t see any results yet.

Come back here to read about my progress in the future, I will keep you updated on my SEO effords and tell you what works best!

4. Automated Backlinks

For now I will try somethiong new. I don’t have any SEO Software I work with, but very often I thought it would be useful. That’S why I will purchase some Xrumer SCR campaigns for YouTube videos or even some of my sites. Let’s just wait how this turns out and if it’s worth the money. Let’s go blackhat! ;-) *muhahahaha*

Summary

Now do you now how I try to rank my sites, what’s your approach on link building? Are you the outsourcer type or do you do everything yourself? I’d like to hear about your favourite backlink building strategies, so please leave a comment below!

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Lower Bounce Rate – The Ultimate Guide http://plugins24.com/lower-bounce-rate-ultimate-guide/ http://plugins24.com/lower-bounce-rate-ultimate-guide/#respond Tue, 03 Dec 2013 21:04:35 +0000 http://plugins24.com/?p=32 What is bounce rate and why should I lower it? According to almighty Wikipedia the bounce rate is defined as following: “A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There […]

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What is bounce rate and why should I lower it? According to almighty Wikipedia the bounce rate is defined as following:

“A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.”

It is pretty obvious that a higher bounce rate means your visitors are less interested in your website’s content. But why should you care? In my opinion anything higher than a bounce rate of 35% is not really considered to be good. You should definetly improve your website. If it is lower check if you could tweak it even more!

Why should you lower your bounce rate?

Many bloggers and website owners depend on Google and other search engines for traffic purposes. Not everyone is lucky enough to know all that fancy stuff about paid traffic, social traffic and all the other non-Google traffic sources. But that’s not our topic for today :-)

As many SEO gurus will agree, Google wants to deliver value and wants you to give the visitor what he wants. If your visitor leaves your website without clicking on one or more other pages on your website you haven’t delivered in Google’s eyes and it will lower your rankings.

Here is a part I found valueable and lend it from webenso.com, which is a great SEO blog to follow by the way: Most SEOs would agree that Google and the other search engines are taking bounce rate into account. Google might be looking at Google Analytics for the bounce rate, but even if you don’t have Google Analytics installed, Google and Bing can collect bounce rate data by looking at how quickly the user returns back to the search engine results page and clicks on the next result. A quick return and click on the next website on the list means the user didn’t find what they are looking for on your website.

So from both the SEO and user engagement / conversion perspective you should care about your bounce rate and website stickiness. (Read more about this topic on webenso.com)

To get a better bounce rate means to deliver value to your visitors, reach a longer on page time and get them to click around. In the end this will lead you to returning visitors (because they like your website more now), a higher visit duration, lower bounce rate and all together this means a better SEO and higher rankings.

How can I check my bounce rate?

You can check your bounce rate in your Google Analytics account. Just choose the website you want to check and click on Traffic Sources> Sources> All Traffic.

Just have a look at the next picture:

Please click on All Traffic in your Google Analytics Dashboard:

 Google AnalyticsTraffic Dashboard

 

 

After that choose the date you want to see in the right top corner. Now you will see all visits by default.

On the left above the graph is a button which is titled “Visits”, just click there and choose bounce rate. Now you will see your website’s bounce rate for each day.

Just hover your mouse over the blue line to see the values for every single day. Here’s an example of my bad bounce rate before I implemented the techniques in this guide. It’s actually an old screenshot from this blog before the relaunch, ugly isn’t it? Have a look yourself:

 Bad Bounce Rate

 

Below the graphic there are the average numbers for this period (as high as 71,32% !).

Case Study – www.plugins24.com

Let’s come to the meat, here’s what you’ve been waiting for: The real life case study I did. On my website I used some of the tips from the following post together with a nice little plugin I found. And the results where amazing! I moved from a very high bounce rate of 71,32% to a lot better results, unfortunately I haven’t documented the new numbers and my blog crushed only short time later :-( But trust me, it was dfinetly better than any time before the changes.

The blog I used for this test was my main authority site in the internet marketing and WordPress niche. I put loads of effort into it to create it and make it a quality source of information for my readers (Now I will re-build it and make it even better!). I had unique content and nice pictures, but still a very high bounce rate of 71,32% (Proof in the last picture)

I needed to do something about this – and I did!

As you can think of, there has been a huge break in the graph, after the day I activated the plugins and added videos to all my posts. Other changes were made over time too.

Best thing: this wasn’t short time success, my bounce rate kept to be low until the last day the original blog existed.

I love it! But don’t think all you have to do is install a simple plugin. Of course these are not able to make your visitors stay longer on your website or to be more interactive, but together with great engaging content these tips can help along the way.

Even if you reach better numbers than me there’s still some room for improvement. SEO in 2013 is all about quality and delivering more value to your customers. That’s why I want to share these tips and my secret plugin with you. Please create your content for your readers and not for Google. So don’t be lazy and take advantage of the following tips. Let’s start!

Tips to lower your bounce rate

Check your Ads

First thing many people don’t care about is the first impression of their blog when a visitor comes from elsewhere. Don’t try to slain the visitor with you Ads. This doesn’t mean you can’t have some Ads on your blog, but choose wisely and don’t overdo it.

If you hide advertising next to your navigation to force clicks people leave your website – maybe even by accident- and click away. You don’t want this on a high quality website. Put your ads where they belong and people see clearly that it is an advertisement. Very often most of the ads don’t bring revenue either…

Think about this: Do you need some quick AdSense bucks or are you trying to be the authority in your niche? Which website would you prefer as a visitor?

Increase page speed

Have you ever been on one of these websites that seem to load hours and hours of your valuable time? I for myself leave before the site has completely loaded. This means another visitor goes away and gives you a higher bounce rate. To improve page speed you could use caching plugins like W3 Total Cache for example. I tend to use the Google Libraries plugin too and a service called CloudFlare which is free to use and comes with it’s own CloudFlare Plugin.

Large pictures and widgets slow your site down as well. Use only those plugins you really need and deactivate AND uninstall those you don’t want. Pictures are important, but use a smaller web formatting.

Make your website easy to read

This means use the right contrast and don’t write grey text on a dark-grey background ;-) No one will stay on a site he or she can’t read. Have a clear navigation and contrasting colours all over your blog. make it easy to read an article and navigate to another page of your website. Don’t forget engagement is what lowers your bounce rate!

I even suggest going one step further and use some plugin that allows the visitor to read your blog on their Kindle or other eBook readers. Maybe you can have a print button there at the bottom of every article to make it easy for people to read it later on.

You can for example use this free plugin: Send to Kindle

Have an easy navigation

One of the core points for every website is the navigation bar. It doesn’t matter wether you have it in your sidebar or at the top of the page, but make it easy accessable vor every visitor. This way he is more likely to click there and read on.

If he does you are one step closer to a lower bounce rate. If you use wordpress there are lot’s of possibilities to use the navigation, just check Google if you don’t like yours. (Ask me if you don’t find what you’re looking for, maybe I can help)

If you need some help which menu to choose check this helpful article which includes different plugin recommendations:

WordPress Menu Plugins

Slider and Pop-Ups

I am no big Fan of pop-ups or slider that shoot into your page ones the visitor arrives. It will maybe annoy him and he leaves. Is it worth that? I know many people like to use these tool to capture leads or get an email adress, but I just don’t like it.

If you feel you need to use these configure it as an exit pop-up. This means it won’t show up after a default set time the visitor stays on your page, but it will show up if he tries to leave. Maybe you can even send him a message which convinces him to stay on your site?

I like to use WP Bounce Plugin which is an Amazon affiliate plugin at first, but has the option to insert custom HTML into the pop up. This allows you to set up a message or autoresponder form.

Be mobile ready!

One of the most annoying thing these days is to surf the net on your smartphone or tablet and arrive at a website which is not responsive designed. The visitor will not be able to access this site in a way he likes and that’s it. He’s gone forever.

To avoid this use a responsive theme or plugins to make your website mobile ready. It will help you a lot, because more and more users tend to access the web via mobile devices.

I like to use a free plugin called Wptouch on my sites [Edit: I don't use it anymore, nowadays I use responsive WP themes]. It helps to make your website readable on mobile devices. For even more options and features you can get the paid version of Wptouch here (← No affiliate link!)

Show related content

This one really belongs to the blogging 101 you should know. After each post you should display related posts or pages and if possible use a combination of thumbnail pictures and text.

There are some WordPress plugins allowing to do this like the YARPP plugin, nrelate Related Content, WordPress related posts or the Related Post Thumbnails plugin. I highly recommend to do this as it is really easy and essential for success. Visitors will see these links at the end of your post and click on them to read on.

One more of my REAL favourites to use is the upPrev Previous Post Animated Notification plugin. This plugin was designed to emulate the “Next Post” buttons you see once you scroll to the bottom of New York Times web articles, and it’s the exception in this post. It’s a way of making someone stay on your site for longer, by clicking on more pages.

External Links vs. internal Links

Nowadays you should link to some authority websites from your blog. What you shouldn’t do is putting the link in the very first paragraph of your post. This way your visitor will see it and click away. Google will give you the same SEO benefits if you put the link at the end of your article in a later paragraph.

To reach it the visitor must read through the biggest part of your post and will -if ever- click on the external link later. Internal links can be placed in earlier paragraphs of course because this will lower our bounce rate this time.

There are many plugins to help you with this, I prefer SEO internal links, because it works with all the common cache plugins without errors. There’s even one plugin as a secret tip from me ;-) which combines internal linking and related posts display. It is called SEO autolinks& related posts and I recommend to give it a try. This reduces your total plugin count by one!

Use the right traffic sources

It is better to use targeted traffic in many cases. If your traffic comes from Google, blog comments, guest posts or other sources for targeted visitors it will be okay for you. These people know what to expect on your website and if you deliver quality content it will be okay and lower your bounce rate.

If you used some spammy method to rank for keywords you don’t target on your blog you will definetly gain a higher bounce rate. People come to your website through Google to read about “boiled eggs” for example and you only have content about “hot naked chicks” they will move on! Be honest, don’t use black head methods and you will earn a lower bounce rate.

Same with your Ads. If you use Ads on your blog (as stated earlier) make them related to your content, otherwise it looks spammy and people will leave.

Another tip here is to check your Google Webmaster account for incoming searches. Maybe some people come to your website for special phrases that you haven’t written about until today, use it to your advantage an publish a targeted post about this topic!

Last but not least of course you should use social media to your advantage. I suggest to use the AA’s Digg Digg Alternative Plugin as a social sharebar because it’s floating and better coaded than other share bars. This way you grab attention of your visitors and your pages load faster.

Use graphics and images

One very important point to lower your bounce rate is to use infographics or interesting images on your website. Visitors will take their time to have a look at the graphics and maybe click around to discover more.

You can use images from Flickr or other platforms and just give a credit link to the source. if you don’t like to link back to them you have to buy stock images or outsource this to a designer or photographer. It’s up to your budget ;-)

This is much easier and does look much prettier when you use a theme which supports featured images. For example use Elegant Themes or any other premium theme you like. Even some of the available free themes make use of this. If you can afford it head for Genesis or Thesis themes, they are very SEO friendly and support featured images.

To make your live easier it might be useful to install the SEO friendly images pluginwhich automatically updates all images with proper ALT and TITLE attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according the options you set. Additionally this makes the post W3C/xHTML valid as well.

Use Videos

More important than ever, you should do video posts or include related videos in your blog posts. Websites like YouTube and MetaCafe make it easy to do this. My preferred WordPress plugin to customize the default YouTube embed code is called “WP YouTube Player Customizer” and it’s free to use.

Just copy the embed code int the plugins editor and choose what you want. For example the start position, autohide controls, modes branding, custom background, allow fullscreen or not and much more. It’s available at the WP Plugin Directory to download.

To get most out of your videos head over to tools4noobs.com and use their Valid XHTML YouTube embed generator for free. After copy and paste the generated code into your website there will be a link to tools4noobs, if you don’t like it just delete and nobody will see it.

Choose colors wisely

Don’t use too much colors. Decide a set of two or three colors and use it all across your website. If there are too many different colors the visitor feels distracted and doesn’t know where to look, where to click and in the end he will feel lost and leave.

This doesn’t mean you are not allowed to use different colors but make it look nice and maybe ask somebody else if he thinks it looks good. For exampla one of your friends, JV partners or else. In my case I always ask my wife, she’s better with style things than I am.

Most themes do have the option to change colors, if your theme doesn’t check this plugin named Color Manager to customize it.

Use a teaser

Very often people arrive on your homepage. Never show the full content there, just use a small excerpt of every article. People will read it, maybe decide that it’s interesting and click on the “read more” link to read the full article. That’s the whole magic they click and you get a lower bounce rate.

Same as the related contents before, you should display thumbnails together with the excerpts to make people click. It works, just have a look at some of the bigger successful blogs out there.For example techchrunch.com or mashable.com. Both are very successful and use loads of images on the homepage to make people click further into the website.

The easiest way to do this is use excerpts on your homepage. I found that advanced excerpts plugin makes it possible for everyone. On WPSquare they even suggest three plugins to display thumbnails in excerpts.

Professional Design

Make your blog look nice. This is very important, because many folks out there don’t like websites looking like my little brother had done them! If you go with Joomla or WordPress there are so many well coded nice looking themes out there which are affordable and easy to customize.

I f you prefer a HTML site just outsource it on odesk.com or freelancer.com. Here are some places to get quality themes you can check out if you like:

CodeCanyon (Themes and Plugins)

Elegant Themes

Genesis Themes

Calls to action

Don’t be afraid to use a call to action in your posts or on your pages. Ask people to click somwhere to read further details, leave a comment or chakc out another video. Use internal links TELL your visitors that you use them! Don’t be complicated, just do it like “If you’re interested in this topic click here for more information” or anything like this.

People love to click on pictures, so these should be linked as well to lower your bounce rate. You can even publish a video thumbnail which is only a image that links to the video post. People click on it and again you earn a lower bounce rate.

One amazing action bar plugin you could use is the Latest News Ticker Plugin and I explained how to use it the best way on my blog http://www.plugins24.com/latest-news-for-wordpress/ in a review.

Comments

I am a huge fans of the WordPress comments section. You should have it enabled anyway and use Akismet or any other spam blocker to prevent people fooling you. If people leave comments on your articles they will be longer on your website and lower your bounce rate.

Make it easier and use plugins like Disqus or Facebook comments. After some time you will recognize the comments start dripping in, if your content is worth it!

Conclusion

After all now it’s your turn to start implementing these tips and lower your website’s bounce rate! This is no magic just hard work and some blogging know how. If you stick with this and write quality content I promise your bounce rate WILL lower down.

Maybe it takes some time to show it’s full power, but these methods are more or less what all successful bloggers use. Use your own twist on it and there will be results quite fast.

Who knows, maybe it will end in better rankings and more money in a few weeks time? ;-)

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